Portfolio

Cater Allen Bank with FMCi

As a small private bank in the City of London, Cater Allen was taken over by the Abbey National Group and revitalised by the introduction of a whole new corporate image.

The Corporate Graphic Guidelines featured the development of a revitalised logo and a distinctive, up-lifting ‘graphic sweep’ across the entire range of brochures, direct mail pieces and national colour and black & white advertising.

The marketing materials also featured the introduction of a colour code system to differentiate between Onshore and Offshore divisions and whether the materials were destined for consumption by Customers or Independent Financial Advisers.

The rapid growth of Cater Allen Bank allowed it to subsequently take over Robert Fleming Private Bank, and the corporate graphics exercise was repeated with the new name ‘Cater Allen Private Bank’ with further development of a new logo and guidelines undertaken.

Cater Allen Bank became widely recognised as one of the most successful of the country’s small financial organisations.

Cater Allen Bank with FMCi

As a small private bank in the City of London, Cater Allen was taken over by the Abbey National Group and revitalised by the introduction of a whole new corporate image. The existing company logo was rationalised and updated and an up lifting ‘graphic sweep’ was added to all marketing materials to give individuality and distinction.

These small, elegant introductory brochures conveyed just the sense of style the bank needed.

Cater Allen Bank with FMCi

The new corporate image with an up lifting ‘graphic sweep’ was developed across the entire range of brochures, direct mail pieces and national colour and black & white advertising. Cater Allen Bank became widely recognised as one of the most successful of the country’s small financial organisations.

A similar exercise targeted the all-important Independent Financial Adviser market with colour coding to differentiate the materials for the customer from those instructing the IFA.

Full support was given to the Marketing Team with a travelling exhibition system.

Cater Allen Offshore with FMCi

To complement the onshore banking operation, Cater Allen Offshore also required a range of marketing devices and sales aids to service the significant ex-patriate market from their Jersey offices.

Their High Interest Current Account brochureware was supported by clear easy-to-understand application forms and carried through to specially designed Sterling, Dollar and euro denominated VISA cards.

Cater Allen Offshore with FMCi

The high-earning ex-patriate market held a significant presence in Hong Kong, Dubai, Gibraltar and Southern Spain. Money earned in foreign territories could be legally be held in CAO’s Jersey-based offshore accounts and allowed to accrue interest, tax-free, until withdrawn.

CAO’s local offices in these markets were supported by ongoing advertising campaigns

Cater Allen Offshore with FMCi

Independent Financial Advisers have always been a substantial introductory conduit for banking services. In recognition of this role, Cater Allen Offshore provided full supporting materials to IFAs in the ex-patriate markets in the form of fact sheets and documentation ready to be loaded onto laptops from CD.

Link to fmci: www.fmci.co.uk