Portfolio

Allied Irish Bank with FMCI

With their tax advantages and support from employers, long-term pension funds are still the best way for people to save for their retirement.

The suite of brochures, written by FMCI and designed by Equinox Partners, were aimed at both company employees (top left), employers and their pension fund trustees.

The brochures describe in layman’s terms the benefits of receiving and providing company pensions, the statutory obligations that employers and trustees must undertake and the wide range of options and investment fund advice available from AIB.

The two slightly different styles of brochure ensured that there would be no confusion within the target audiences. The colourful design reflected the most recent graphic identity seen within AIB Bank branches throughout Ireland.